Coca-Cola M5

The Club Coca-Cola project was launched at Studio One in Cape Town last month as part of a global campaign that will see the world's young adults being introduced to a limited edition, contour shaped aluminium Coca-Cola Bottle.

This Club Coca-Cola bottle is printed with designs in ultraviolet ink from some of the world's leading creative agencies.

The functionality of the contoured, limited edition CLUB Coca-Cola bottles has been taken to the outer edges of global design by a team of five of the world's best design agencies, tagged the M5 (Magnificent 5) by the soft drink brand. The M5 consists of the Designers Republic (Europe); MK12 (North America); Lobo (South America); Caviar (Asia) and Rex & Tennant McKay (Africa).

The common theme of "optimism" and "a better world" was the basis with which these designers started their creative development - key to brand Coca-Cola's identity.

Happiness Factory

Capper's function is to ensure the happiness of every bottle of Coke is securely sealed in! Most likely saying? You don't have to be crazy to work in this place, but it helps.


Chinoink's function is to transport Coke bottles to the filling station.


Mortar's function is to turn the celebration up to eleven!


Worker's function is to keep the Happiness Factory running smoothly!


Love Puppy function is to ensure each bottle of Coke is imbued with happiness and love!


Penguin’s function is to ensure each bottle of Coke is served at the optimum temperature!

Coca-Cola Classic

AMOUNT OF CAFFEINE IN COCA-COLA CLASSIC
A 12 ounce can of Coca-Cola Classic contains 34.5 milligrams of caffeine.

Coca cola could be considered the earliest "energy drink" - although not marketed as such - it was one of the first carbonated drinks to contain caffeine.

The drink was first made in 1886 - where it supposedly had a very small level of cocaine in it - due to the extract of coca leaf being an ingredient. However, given that the formula has always remained secret - this may simply be an embellishment.

The Diet Coke range actually contain about 40% more caffeine per fluid ounce than the standard coke formula.

Coca-cola Blak has the largest amount of caffeine of any coca-cola drink.

INGREDIENTS IN COCA-COLA CLASSIC
Carbonated Water, High Fructose Corn Syrup, Caramel Color, Phosphoric Acid, Natural Flavors, Caffeine. What exactly is in those "flavors" is a closely guarded secret - called "Merchandise 7X".

Feel It. Drink It.

World of Coca-Cola

The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. It is located in Atlanta, Georgia at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola), a 20 acre complex located across Baker Street from Centennial Olympic Park that also includes the Georgia Aquarium. It opened to the public on May 24, 2007, replacing a 17-year-old smaller museum located a few miles away.

The History

BIRTH OF COCA-COLA
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.

About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expenses, so the first year of sales were a loss.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

ASA CANDLER
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.

Advertising was an important factor in John Pemberton and Asa Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle.

DEATH OF THE SODA FOUNTAIN - RISE OF THE BOTTLING INDUSTRY
Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants became popular.

NEW COKE
On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day.

Cokejuice & Liquidfreak: Part 1

Blob. Blob. Bubble. Gurgle. Fart.
Slowly, a form began to take shape and suddenly, the dim light streamed through the thickly dusted bulb. "Hoi Samuel!" called Liquidfreak impatiently. "Is the soda ready yet?" Blob. Burp. "Ooops, yea... it's ready. I was just... um... adding some of my cokejuice into this mixture. It should taste about right." "Okay" replied Liquidfreak, and she disappeared through the doorway.

You see, Samuel is Cokejuice, and Liquidfreak is a human being. It was Liquidfreak who stumbled upon Cokejuice while consuming... Coke. It was one of those hazy days, hot and humid - it was the month of tropical January. Liquidfreak had ordered a cold glass of Coke with extra ice. But the thirst was great. Soon, she was finishing the 2nd can.

Sweating profusely, Liquidfreak proceeded to wipe the sweat off her face when the "koay teow" man came over with another can of Coke. He said in his chinglish accent "I tink you likes Coke velly, velly march. I get tis can from my great great fren. He die maaaany years ago. I duno wat to do with tis can, so u like?" Liquidfreak was almost disgusted and shocked that this oily koay teow man had invited himself over and sat next to her so closely. Liquidfreak was about to let herself slide away knowing that there's an opening between the red plastic chair and the blue table, when her eyes caught a glimpse of "golden classic" embossed on the label of the rusted can.

Her eyes widen with glee, and an almost evil smirk forms on her cold complexion. Her thoughts linger to her vast collection of Coca-Cola. "I must have this can!" thought Liquidfreak. Somehow or rather, the koay teow man noticed the blank stare on Liquidfreak. He immediately sat up straight and shoved the rusted can into her hands. Then he spoke softly "$150". When there wasn't any reply, he said a little louder this time "Velly cheap!" Liquidfreak stare at the rusted can for a moment and then raised her eyebrows "This UGLY can for $150?! You've got to be CRAZY! Noooo, I don't want!" and shoved the can back towards the koay teow man.

Silently, Liquidfreak was praying that the koay teow man would reduce his price to maybe $20. Determined, the koay teow man said "Ok, $100... velly cheap oledi." Liquidfreak said no again and this time, she pretended to get up. "Ok. Ok. U say how march, I give." Without thinking, Liquidfreak said $20. And so... the bargain begins:
Koay teow man: Kenot-la, $20 I eat wat. $75-la.
Liquidfreak: $20 + 1 koay teow goreng, extra spicy, no "si hum".
Koay teow man: Where can!!!
Liquidfreak: $10 + 2 koay teow goreng, extra spicy, no "si hum" and 1 with "si hum".
Koay teow man: Hah? U sot-ah?
Liquidfreak: Ok, then $5 + 3 koay teow goreng...
Koay teow man: Ok. Ok. U give me $20 but I no give u koay teow goreng.
Liquidfreak: Deal.

And so... Liquidfreak walked away with one of the most priceless collection in the world - for just $20 + 1 free koay teow goreng, non-spicy with "si hum". (That was because her dad called her and asked her to "ta pao" lunch for him.)